Security Solution Providers

Authentication allows secure traceability, on line verification and authentication of products. There is a wide array of Security Solutions Providers offering numerous technologies in a wide range of prices. Find out who they are, where they are being used and what results have been achieved with them.

KURZ

KURZ

Security Solution Technology: Stamp
Industries: Food & Beverages , Others , Vehicles
Country / Region: Germany

Solutions

  • TRUSTSEAL®

    TRUSTSEAL® is an optically-variable security device with high optical brilliance at any viewing angle. TRUSTSEAL® is easy to communicate, easy to verify and especially hard to copy. The exact level of protection can be tailored to each brand owner's requirements by the incorporation of various supplementary elements.

    TRUSTSEAL® meets the three main criteria of an effective security feature:
    - easy to describe
    - easy to identify
    - difficult to copy / imitate

  • TRUSTCODE®

    TRUSTCODE® is a web-based identification, information and communication system that connects the real world to the virtual. TRUSTCODE® designates visual authentication labels that are linked to a comprehensive database. Depending on customer needs, the database contains product information for end users, data on micro-marketing and product movements for manufacturers of proprietary goods, and product identification data for customs. The data linked to the optical signs can be read by mobile phones with a customized app.

Results & References

KURZ

TRUSTCODE® allows visual brand enhancement to be combined with mobile information access. The visual element of TRUSTCODE® is an image, produced by means of hot stamping technology, which serves as both an optical security element and a decorative eye catcher on brand name packaging. Additional elements could be bar codes, logos, printed features and serial numbers. All of these images can be scanned by a cell phone to provide access to a wide variety of information. End consumers, retailers or customs officials can verify the authenticity of the product via the TRUSTCODE® system. The purchaser can also retrieve further data, such as loyalty programs, product information or interactive games.

TRUSTCODE® offers brand owners the ability to communicate with their customers, and also access micromarketing data that allow them to address very specific target audiences and provide them with tailored offers. It also enables brand owners to trace the path of the product throughout the entire supply chain. All product code queries are logged, analyzed and evaluated by the identification system.

Brand owners can access these reports at any time, thereby giving them greater insights into the movement of their product and allowing them to more easily recognize, for example, parallel sales. LEONHARD KURZ and adorsys are providing the high-security server infrastructure that enables 24/7 access to this data.

About KURZ

KURZ is a worldwide leader in hot stamping and coating technology with over 4,500 employees. KURZ develops and manufactures decorative and functional coatings that are applied to carrier foils and employed for a wide variety of products: for automotive components, cell phones, TVs, washing machines, furniture, packaging, books, textiles, bottle labels, bank cards and lots more.

KURZ coatings decorate products, enhance brands, label goods, protect surfaces and prevent counterfeiting. Moreover, KURZ inserts optical elements with digital functions, linking the visual to the virtual world.

Contact Information

Fuerth (Headquarters)

Schwabacher Str. 482
90763 Fuerth
Germany

Tel. +49 911 71 41-571
Fax. +49 911 7141-507

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