Our collection of infographics highlighting key numbers of the illicit economy.

4 P's To Recognize Fake Alcohol

4 P's To Recognize Fake Alcohol

Fake alcohol can have negative effects on businesses, their employees, and the economy. And worse, consuming fake alcohol can be hazardous to your health. Avoid drinking fake alcohol at all costs, learn to recognize fake alcohol. To recognize fake alcohol, keep in mind the four P’s: Place, Price, Packaging and Product. Place – Reputable sellers would not offer fake alcohol. Price – If the deal is too good, start to have doubts. It may be fake alcohol. Packaging – Check the quality of the labeling and sealing. Check for duty stamps and for authentic bar codes. Product – Be wary of unusual brand names. Check the appearance and smell of the liquid.

Industries: Food & Beverages


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